About Us

Jay Turner

Co-Founder

I worked for 28 years in marketing and general management in various leadership roles at Fortune 500 apparel companies, including President of the $1.5B P&L Underwear & Sock and President of the $1B P&L Intimate Apparel divisions at Hanesbrands. I have deep experience in strategic marketing, innovation strategy – I developed the Hanes Tagless T-shirt which transformed the industry -complex business portfolio management and business model transformation. I love to create order out of chaos, solve complex problems and build collaborative high performing teams.

Matt Waterman

Co-Founder

Over the past 20 years, I have served in various leadership roles at a Fortune 500 apparel company, including VP/GM North America for Champion Athleticwear, where I led the brand into an era of unprecedented growth, and as global lead for Digital Marketing Transformation, where I implemented an enterprise-wide digital content engine.

I have a passion and expertise for business transformation, process management, and creative problem-solving. I have a proven track record of leading change across the organization through strategic vision, enthusiastic execution, and the establishment of team culture.